Branding | Illustration

El Coati Mexican Restaurant

Branding for a mexican restaurant featuring custom logo, icons and more.

The Process

I start by creating brainstorming ideas and looking for references to create a mood board.

I then sketch out the logo and graphic elements, focusing on being fun, casual and authentic to Mexican culture without loosing originality.

The logo was designed using reference and inspiration to classic hand painted text on small local restaurants and food joints in Mexico.